Our assigned chapter for this discusses the 1 Percenters. The "1 Percenters" is a term postulated by the authors of Citizen Marketers who did a research on citizen marketers. The rule states:
The research indicates that the 1 Percenters are ones, among many, that originate content in online communities. An example proposed in the chapter mentions Yahoo and it's Groups that are available for the community as a free service. An estimated 9.2 million people visit the sight each month but only 1 percent of them create new discussion and content threads (McConnell/Huba 35). The 1 Percent term can be better understood with power law:About 1 percent of the total number of
visitors to a democratized forum will create content for it or contribute content to it.
Power laws tell us the distribution of action is unevenI believe that 1 Percenters are those that truly love to spend their time online, like the chapter says, the ones that enjoy doing so as a hobby. 1 Percenters represent the larger community; if it wasn't for them, then the word would not be spread as it is and not make websites as Digg.com a possibility.
across a widespread field of play.
1 comment:
Your blog is a perfect representation of what the book states, although there are alot of people navigating the internet and using social media tools, there are only a few who actually take part in incorporating their opinion. I can say that I fit within the 1% category, I do like to navigate the internet and find new innovative social media tools but I don't write my opinion or create new commentary notes.
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