The chapter on A PR 2.0 Plan covers the vast strategies companies use to obtain the attention of various groups. Deirdre Breakenridge, the author, notes, Today's companies are using PR 2.0 and social media to enhance communications... They understand that social media sites (for example, MySpace and Facebook) and social networking are no longer for younger audiences. There is no age restrictions on entering the cyber world and start blogging, podcasting, joining online communities, etc. and companies have become aware of this, greatly enhancing the demographics.
A good way, I believe, to get involved is by starting to network and being exposed to the web. In addition, I think this new strategy is quite smart, on the companies behalf, because the companies will really reach out to a bigger population by using social networking sites as a medium.
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6 years ago
