The chapter on A PR 2.0 Plan covers the vast strategies companies use to obtain the attention of various groups. Deirdre Breakenridge, the author, notes, Today's companies are using PR 2.0 and social media to enhance communications... They understand that social media sites (for example, MySpace and Facebook) and social networking are no longer for younger audiences. There is no age restrictions on entering the cyber world and start blogging, podcasting, joining online communities, etc. and companies have become aware of this, greatly enhancing the demographics.
A good way, I believe, to get involved is by starting to network and being exposed to the web. In addition, I think this new strategy is quite smart, on the companies behalf, because the companies will really reach out to a bigger population by using social networking sites as a medium.
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2 comments:
I agree with the idea of companies using social networking sites to reach bigger audiences. However, I was thinking the other day that the ads on facebook and myspace fall into the "spam" category in my brain. So I started to wonder how many people actually pay attention to the ads that are on social networking sites. I think in order for companies to use these sites to their full advantage they need to make flashier ads. This is just my opinion but in my years of using the internet, ads on websites have usually been spam or a link to virus land so you grow accustomed to ignoring them.
I believe that this new PR plan is an excellent source for companies. Ive researched a couple of companies such as EXPRESS and they are using programs such as Twitter and Facebook.I believe that this is an easy way to promote themselves with innovative ideas.
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