This weeks reading is from Breakenridge's 12th chapter titled, The Pro's Use of PR 2.o. The chapter emphasizes the purpose of blogging, its perks and a corporations success via blogs. In the chapter Ynema Mangum, TalkBMC's executive producer, reflects her opinion on the purpose of blogs. Mangum feels that:
...blogs have a place in a social media community that is made up of a number ofIt is quite evident that the social media community has adopted blogs as a successful medium for communication.
things: wikis, knowledge bases, forums, user groups, blogs, podcasts, videos,
discussion threads, and so on (210).
I think that blogs have a promising future. After all, (according to Breakenridge) if it weren't for blogs, then Mark Skrobola would have most definitely had a tough time exposing Art eXposed in the market via MySpace blogs. In addition, it is quite obvious to notice how blogging and social media are changing the way business communicate (210). Blogs improve a corporations communication via costumer feedback, podcasts have the potential to reach a broader audience, and wikis are community based which allow a community to be in charge of the information that is to be presented.
2 comments:
Its true when you say that Web 2.0 has brough upon great perks to the world. Social Media tools such as blogs and wikis are a great assest to one's personal self, business, or organization. I can vow that using these tools has helped me in my work.
I definitely like the cartoon.
Good luck with your course.
Ynema Mangum
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