When Will Facebook Stop Growing?

I found an article on Facebook in NYTimes.com, and even though I told myself I wouldn't blog about facebook any longer, I just couldn't resist.

It seems as if though facebook is the outbreak of our time. College students were the primary target of this social networking site, gradually opening its doors to high school students and now open to anyone. But when will it reach it's peak? It is hard to say when each week, millions globally make an account.

The article is titled, When Everyone's a Friend, Is Anything Private? by Randall Stross. In it, Stross provides statistics, one of which is:

Many over-30 graybeards have yet to sign up, so Facebook has a chance for
astonishing growth. Each week, a million new members are added in the United
States and five million globally; the 30-and-older group is its fastest-growing
demographic.

There are three groups, according to Stross, that advertisers like to target, one of which is the "30-and-older" group which is the fastest growing.

I don't know what pulls users to facebook, but what ever it is, it is working quite well. And advertisers are greatly benefiting from the popularity of this social networking site. So, will facebook ever reach a peak? And, what is it about the site that pulls in millions of users?